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Customer segmentation for ride-hailing apps like Uber: How to implement it & double the revenue?

March 15, 2020

Any innovative business that brings an added convenience to a traditional service is bound to receive a huge inflow of traffic and volumes. It is only after the volumes become huge that a business realizes the need for diversifying into multiple funnels, so it can give a special offering of each kind for customers. The ride-hailing business also falls into the same category. When Uber opened the gates of location-based on-demand transportation, it was a massive hit. It became so

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