SEO is going through a turbulent phase.
Search engine optimization experts from across the world representing different sectors are struggling to maintain a healthy SEO report. Business marketing heads are perplexed regarding lead generation, conversion and ROI.
All key parameters including traffic, ranking, and conversion have suffered badly. Wondering how to overcome those and make your boss believe in your capability and effort?
Discover top 6 SEO practices that are set to rule 2019.
#1.Invest in User Experience
Google’s search algorithm has evolved rapidly in the past few months. It’s relying on AI (artificial intelligence), machine learning, deep learning and natural language processing to make its search results more relevant to users. Hence, it’s important that you pay attention to the user experience. It starts from the website design and development. Hence, SEO can’t work in isolation today. Make your designers and developers to stay in tune with the SEO services provider to create a great user experience following the Google Webmaster Guidelines.
#2.Build a Mobile Friendly Site
More and more searches and other activities are performed on mobile devices. How can I help you? Adopt this approach and serve your mobile users. Make it easy for your website visitors to navigate to your website, find information, fill out form or take other desired actions. It’s not just essential to build a mobile friendly website, but also to stay in tune with the latest mobile practices that add value to your site and the user experience.
#3.Write Unique Engaging Content
Hire a team of experienced content writing professionals to build relevant engaging stories around the products or services that you offer. But don’t make haste. Conduct regular sessions educating them as how your products or services add value to your clients or customers and how are they different from the competitors. It’s very important for your SEO and communication experts to do a thorough competition analysis before coming up with their strategies.
#4. Hire Influencers
Contact influencers who have a relevant large followings. You can easily find influencers using content marketing tools like BuzzSumo. Even you can search them online or on social media platforms like YouTube, Facebook, Twitter, or LinkedIn.
#5.Offer Multiple Engagement Platforms
It’s not just important to rank, but also to serve to your customers. Provide multiple communication channels to your visitors – email, phone, contact form and conversational chat. Make sure all the communication tools are working properly on mobile, tablet, laptop and desktop and, most importantly are in sync with each other. Keep a tab on their functionality on a regular basis.
Display real business information and people. Customers are ultimately interacting and doing business with people. Hence, make sure you sound authentic. It’s important for SEO experts to maintain consistency regarding this in their On/Off page marketing endeavors. As customers often do their own homework before contacting, or making a purchase decision.